These panel display systems were fabricated to promote the 2011 Cadillac CTS-V Coupe. The installations could be found at airports in Chicago, Philadelphia, Tampa and Dallas. The systems consisted of a low profile stage floor with ramps and banner boards that were held upright by the flooring.
The front of the boards had a front view of the CTS-V Coupe that was broken up among the panels and printed at various sizes.
When the panels are viewed at the correct spot, the images on the panels line up to form the complete image.
The banner boards had information highlighting various aspects of the 2011 Cadillac CTS-V Coupe on the back.
Each panel was approximately 30 x 72 x 3 inches. The public could freely walk around the panels to read the information.
For this campaign we were asked by Fallon to produce over 50 white rabbit masks. They were used for the street promotion of SyFy channels ‘Alice’ miniseries, a modern adaptation of Lewis Carroll’s classic ‘Alice’s Adventures in Wonderland‘.
First we made three heads with straps for acrobats to wear for capturing video footage, which is used in the videos that were projected onto buildings and used for interactive web applications. Then we started production on 55 more rabbit heads that were shipped to New York and used in the street performances. One was also sent to 30 Rock for photographing the White Rabbit in everyday activities.
For pictures and video of the actual campaign in action, visit these two pages at NOTCOT.com: Fallon’s Alice Campaign for SyFy and Day in the Life of The White Rabbit. See more videos on YouTube.com.
The group photo before being packed into boxes for their journey to New York.
The masks are made of cast latex and backed with soft foam for structure and fit. The slots cut from the rabbits mouth allowed the performers to see.
Each rabbit head was supplied with a hood and mask to cover the performers mouth and neck. The mask is made of latex with a metallic paint finish. It attached to the hood with velcro.