For this campaign we were asked by Fallon to produce over 50 white rabbit masks. They were used for the street promotion of SyFy channels ‘Alice’ miniseries, a modern adaptation of Lewis Carroll’s classic ‘Alice’s Adventures in Wonderland‘.
First we made three heads with straps for acrobats to wear for capturing video footage, which is used in the videos that were projected onto buildings and used for interactive web applications. Then we started production on 55 more rabbit heads that were shipped to New York and used in the street performances. One was also sent to 30 Rock for photographing the White Rabbit in everyday activities.
For pictures and video of the actual campaign in action, visit these two pages at NOTCOT.com: Fallon’s Alice Campaign for SyFy and Day in the Life of The White Rabbit. See more videos on YouTube.com.
The group photo before being packed into boxes for their journey to New York.
The masks are made of cast latex and backed with soft foam for structure and fit. The slots cut from the rabbits mouth allowed the performers to see.
Each rabbit head was supplied with a hood and mask to cover the performers mouth and neck. The mask is made of latex with a metallic paint finish. It attached to the hood with velcro.
