These two installations were fabricated for use in The Shops at Columbus Circle Time Warner Center in New York City to promote the 2011 Cadillac CTS-V Coupe.
The first was creating a thin stage that held up a 12′x10′ two sided banner wall. There is also an interactive touch screen kiosk where interested customers could spin the car with a swipe of the finger and change the cars color. Eight 4′x9′ printed boards were attached to the columns to expand the installations presence.
Stage with banner and touch screen kiosk.
What passerby’s see from the reverse side.
The other installation consisted of a red carpet, double banner platform and two angular floor signs.
Angular signs were fabricated from plywood and covered with vinyl.
A birds-eye view of potential buyers checking out the 556-hp engine.
Platform that holds up two banners with specs about the car.
The phone cord, receiver and arms were cut from plywood and treated for this HealthPartners billboard. The standoff brackets were fabricated from aluminum angle. The agency is Preston Kelly. Installation was done by Clear Channel.
Preston Kelly wanted to add some dimension to these Grand Casino billboards featuring the iconic Troll Doll. So we essentially made giant Troll Doll wigs. Each one is 16 feet wide and rise 5 feet above the billboard. They are constructed of a plywood support backing with foam that was then carved. The whole sculpture is then coated with a plastic shell and painted.
Two of them were fabricated and both were installed within the last week by the fine folks at Clear Channel.
One can be found on Northbound I-94 near Rogers, Mn for Grand Casino Mille Lacs. The other is near the 694/35E split in Vadnais Heights, Mn for Grand Casino Hinckley .
The I-94 billboard.
Step 1: Construct the reinforced plywood backbone.
Step 2: Adhere the plywood and foam together, making them one.
Step 3: Start carving away at the foam like a madman finding his way out of a snow storm.
Step 4: Coat with a durable plastic shell, put your shades on and paint it bright pink.
Step 5: It gets installed and you adventure out for a night picture.