These two installations were fabricated for use in The Shops at Columbus Circle Time Warner Center in New York City to promote the 2011 Cadillac CTS-V Coupe.
The first was creating a thin stage that held up a 12′x10′ two sided banner wall. There is also an interactive touch screen kiosk where interested customers could spin the car with a swipe of the finger and change the cars color. Eight 4′x9′ printed boards were attached to the columns to expand the installations presence.
Stage with banner and touch screen kiosk.
What passerby’s see from the reverse side.
The other installation consisted of a red carpet, double banner platform and two angular floor signs.
Angular signs were fabricated from plywood and covered with vinyl.
A birds-eye view of potential buyers checking out the 556-hp engine.
Platform that holds up two banners with specs about the car.
